Audience research
We map the communities, keywords, recurring problems and language that appear around your category before choosing targeting.
Specialist Reddit ads agency
Reddit ads for companies that need more than cheap clicks.
Tennanova researches the audience, builds the creative and targeting, sets up measurement and manages a focused 21-day test for SaaS and internet businesses.
Get a Reddit Fit CheckWhat the agency actually does
Research first. Media second.
Reddit can make targeting look deceptively simple. Selecting a community is not the same as understanding why somebody in that community would care about your offer. We start with the problem, buyer language and conversion economics, then build the media plan around them.
Campaign strategy
We define the conversion event, audience exclusions, test structure and the questions the first sprint needs to answer.
Reddit-native creative
We build multiple hooks and ad concepts around the problem buyers already describe, rather than forcing generic paid-social creative into Reddit.
Landing-page alignment
We check that the promise in the ad survives the click. If the page changes the story, the campaign is not ready.
Tracking and setup
We configure campaign attribution and conversion measurement so clicks are not mistaken for commercial progress.
21-day management
We monitor the test, cut obvious waste, document what changed and finish with a scale, revise or stop recommendation.
Why Reddit campaigns waste money
The campaign can look healthy while the business result is terrible.
Reddit can generate impressions and clicks without proving that the audience will become a customer. We do not use traffic volume as the main verdict. The sprint is built around the event that matters to your model: a qualified enquiry, trial, purchase or another agreed conversion.
That is also why we separate audience research, creative and landing-page alignment. A narrow community with the wrong message is still the wrong campaign. A strong ad that lands on a generic homepage can still fail after the click.
The first test should answer
- 01Can we reach a meaningfully relevant audience on Reddit?
- 02Which problem or promise earns attention from that audience?
- 03Does the landing page convert that attention into the right action?
- 04Is the acquisition signal good enough to justify another dollar of testing?
Good fit
When we want to test Reddit.
- Your buyers gather around identifiable products, jobs, technologies or problems.
- A customer is valuable enough to support paid acquisition and a proper test budget.
- There is a clear conversion event we can measure after the click.
- You are willing to test messaging instead of treating one ad as a verdict on the whole channel.
Poor fit
When we would rather tell you no.
- You need guaranteed leads, revenue or ROAS from the first campaign.
- Your product has no clear audience or conversion path yet.
- The economics only work if every click is almost free.
- You want covert posting, fake endorsements or disguised community promotion instead of paid ads.
Reddit targeting
Communities and keywords are inputs, not strategy.
Reddit provides community and keyword targeting. Tennanova uses those controls after researching where the problem appears and how the audience talks about it. We also define exclusions so the campaign does not quietly broaden into people who are cheap to reach but commercially irrelevant.
Read Reddit's Audience Manager documentationBefore you spend
See whether we think Reddit deserves your budget.
The Fit Check is reviewed manually. You get our view of the likely audience, problems to investigate and the first angle we would test.